Devin - “Rhodopes in my classroom” campaign

Initiated by Devin in co-operation with the Ministry of Education and Science, “Rhodopes in my classroom” is a national corporate social responsibility campaign that aims to bring the magic of the Rhodopes in 38 schools of 7 different cities on the territory of Bulgaria: Sofia, Varna, Kavarna, Haskovo, Sliven, Silistra and Bourgas. Main objective of the campaign was to position Devin as an active social responsible company and via organizing an educational campaign based on the subject of ecology for the children – our secondary aim was to improve the image of Devin, as the natural waters from the purest place in Bulgaria, “from the heart of the Rhodopes”.