Ecopack - "Be up to date! Recycle!" campaign

The Corporate Social Responsibility of Ecopack aims to increase the efficiency of the collection of package waste. The campaign is planned, organized and implemented by Marketor in more than 95 Bulgarian municipalities. The event is a 3-day promotion of educational materials for the utilization of package waste, as well as invitations for the eco-happening in each city, which is being implemented on the 4th day. The type of happening differs, regarding to the type of municipality, ranging from family eco-happenings with funny games for all the family, to children’s’ eco show, or culinary eco-show with the famous TV host Uti Batchvarov.

Each citizen collects package wastes, which exchanges for scratch-cards and wins the prize on the scratch card. The campaign is announced via posters and flyers.